social media drive
This was driven largely by video content, influencers, offers, social media challenges and contests competitions
Sherehe ibambe
Transl ⁓ Let’s celebrate
quickmart supermarkets
Sherehe ibambe
Transl ⁓ Let’s celebrate
quickmart supermarkets
Celebrating 15 years of Freshness
strategy | campaign branding | production | Digital campaign | media buying & management | PR | EXperiential | ooh
2021
Kenya’s retail giant Quickmart Supermarket was marking 15 years since inception. This was one of the biggest milestones since its official merger with Tumaini Supermarkets that had been sealed the previous year. The 15-year anniversary had to be impactful and felt across the country, since it was an important component in the retailer’s growth strategy.
The Studio 31 team conceptualized and executed a Nationwide Consumer Promotion Campaign (NCPC) dubbed Sherehe Ibambe – celebrating 15 years of Freshness.
Celebrating 15 years of Freshness
strategy | campaign branding | production | Digital campaign | media buying & management | PR | EXperiential | ooh
2021
Kenya’s retail giant Quickmart Supermarket was marking 15 years since inception. This was one of the biggest milestones since its official merger with Tumaini Supermarkets that had been sealed the previous year.
The 15-year anniversary had to be impactful and felt across the country, since it was an important component in the retailer’s growth strategy.
The Studio 31 team conceptualized and executed a Nationwide Consumer Promotion Campaign (NCPC) dubbed Sherehe Ibambe – celebrating 15 years of Freshness.
campaign identity design
We introduced 3 brand led idents to emphasize the campaign, the fact that we are 15 years and lastly, our consumer appreciation position to run through the next year.
campaign identity design
We introduced 3 brand led idents to emphasize the campaign, the fact that we are 15 years and lastly, our consumer appreciation position to run through the next year.
production
Even though the brand had been in existence for a decade and a half, they recently underwent rapid expansion making them visible to majority of consumers. We therefore needed to tell their story both internally and externally. We launched with a staff appreciation video followed by a brand story animation that ran on social and finally a TVC (Television Commercial) that carried the consumer promotion.
production
Even though the brand had been in existence for a decade and a half, they recently underwent rapid expansion making them visible to majority of consumers.
We therefore needed to tell their story both internally and externally. We launched with a staff appreciation video followed by a brand story animation that ran on social and finally a TVC (Television Commercial) that carried the consumer promotion.
Play Video
Play Video
Play Video
social media drive
This was driven largely by video content, influencers, offers, social media challenges and contests competitions
pr
This was a huge opportunity for the brand to generate media coverage and boy….did we get it….?
pr
This was a huge opportunity for the brand to generate media coverage and boy….did we get it….?
+7M
Social media reach
29%
Social media followers growth
$135K
PR Value
+7M
Social media reach
29%
Social media followers growth
$135K
PR Value
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We’d LOVE to hear
from YOU
It could be about anything. Simply click the
button below. We might surprise you.
Talk soon