renault trucks
kenya launch
CMC Motors - al futtaim group
renault trucks
kenya launch
CMC Motors - al futtaim group
Introducing… The Diamond in the Rough
strategy | campaign branding | production | Digital Marketng & influencer management | design | media buying & PR | app development | project mapping
2019
Given the high profile task of introducing the revolutionary Renault Trucks into the Kenyan market, we, working with the brand team in Lyon, France as well as the local distribution team, developed and executed the 360° launch campaign.
Introducing… The Diamond in the Rough
strategy | campaign branding | production | Digital Marketng & influencer management | design | media buying & PR | app development | project mapping
2019
Given the high profile task of introducing the revolutionary Renault Trucks into the Kenyan market, we, working with the brand team in Lyon, France as well as the local distribution team, developed and executed the 360° launch campaign.
campaign Platform
This was inspired by the Renault logo’s diamond mark and the fact that this precious stone represents STRENGTH, VALUE, QUALITY, PRECISION and FOREVER.
These same qualities describe the Renault Trucks brand
campaign Platform
This was inspired by the Renault logo’s diamond mark and the fact that this precious stone represents STRENGTH, VALUE, QUALITY, PRECISION and FOREVER.
These same qualities describe the Renault Trucks brand
digital
The big launch event was scheduled for mid January. This meant that we needed to start engaging our audience before Christmas cognizant that our audience takes this time very seriously as family time and just that.
We ran a series of holiday and reminder comms to keep us top – of – mind into the new year.
digital
The big launch event was scheduled for mid January. This meant that we needed to start engaging our audience before Christmas cognizant that our audience takes this time very seriously as family time and just that.
We ran a series of holiday and reminder comms to keep us top – of – mind into the new year.
Teasers
Teasers
Launch Posts
Launch Posts
Influencer posts
Influencer posts
3d projection mapping
Being a new concept at the time, we decided to treat our guests, who are largely from the same industry and attend numerous vehicle launches, the first ever taste of projection mapping at a launch.
The plan was to highlight the versatility of the K – Range 440.
3d projection mapping
Being a new concept at the time, we decided to treat our guests, who are largely from the same industry and attend numerous vehicle launches, the first ever taste of projection mapping at a launch.
The plan was to highlight the versatility of the K – Range 440.
media engagement
The media were given front row seats to a meet and greet with Renault Trucks global and locl leadership team. Substantial coverage on both digital and traditional media was achieved.
media engagement
The media were given front row seats to a meet and greet with Renault Trucks global and locl leadership team. Substantial coverage on both digital and traditional media was achieved.
application development & deployment
To give media and the launch attendees an immersion of how versatile Renault Trucks are, we developed a web application that enabled the user to customize their truck to their liking. This included color, chassis length, cabin features etc.
They would then email their customized Renault Truck to themselves with a call to action message and dealer contacts.
application development & deployment
To give media and the launch attendees an immersion of how versatile Renault Trucks are, we developed a web application that enabled the user to customize their truck to their liking.
This included color, chassis length, cabin features etc. They would then email their customized Renault Truck to themselves with a call to action message and dealer contacts.
All in all, after 2 months, the campaign was rated a success.
Here are some numbers…
+1.4M
Impressions
57K
Conversations
2,052%
Website visits increase
32
Direct campaign leads
[it’s a truck :-)]
95%
Event attendance
11,892
Watched launch on Facebook LIVE
All in all, after 2 months, the campaign was rated a success.
Here are some numbers…
+1.4M
Impressions
57K
Conversations
2,052%
Website visits increase
32
Direct campaign leads
[it’s a truck :-)]
95%
Event attendance
11,892
Watched launch on Facebook LIVE
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We’d LOVE to hear
from YOU
It could be about anything. Simply click the
button below. We might surprise you.
Talk soon