Sherehe ibambe

Transl ⁓ Let’s celebrate

quickmart supermarkets

Sherehe ibambe

Transl ⁓ Let’s celebrate

quickmart supermarkets

Celebrating 15 years of Freshness

strategy | campaign branding | production | Digital campaign | media buying & management | PR | EXperiential | ooh

2021

Kenya’s retail giant Quickmart Supermarket was marking 15 years since inception. This was one of the biggest milestones since its official merger with Tumaini Supermarkets that had been sealed the previous year. The 15-year anniversary had to be impactful and felt across the country, since it was an important component in the retailer’s growth strategy.

The Studio 31 team conceptualized and executed a Nationwide Consumer Promotion Campaign (NCPC) dubbed Sherehe Ibambe – celebrating 15 years of Freshness.

Celebrating 15 years of Freshness

strategy | campaign branding | production | Digital campaign | media buying & management | PR | EXperiential | ooh

2021

Kenya’s retail giant Quickmart Supermarket was marking 15 years since inception. This was one of the biggest milestones since its official merger with Tumaini Supermarkets that had been sealed the previous year.

The 15-year anniversary had to be impactful and felt across the country, since it was an important component in the retailer’s growth strategy.

The Studio 31 team conceptualized and executed a Nationwide Consumer Promotion Campaign (NCPC) dubbed Sherehe Ibambe – celebrating 15 years of Freshness.

campaign identity design

We introduced 3 brand led idents to emphasize the campaign, the fact that we are 15 years and lastly, our consumer appreciation position to run through the next year.

campaign identity design

We introduced 3 brand led idents to emphasize the campaign, the fact that we are 15 years and lastly, our consumer appreciation position to run through the next year.

production

Even though the brand had been in existence for a decade and a half, they recently underwent rapid expansion making them visible to majority of consumers. We therefore needed to tell their story both internally and externally. We launched with a staff appreciation video followed by a brand story animation that ran on social and finally a TVC (Television Commercial) that carried the consumer promotion.

production

Even though the brand had been in existence for a decade and a half, they recently underwent rapid expansion making them visible to majority of consumers.

We therefore needed to tell their story both internally and externally. We launched with a staff appreciation video followed by a brand story animation that ran on social and finally a TVC (Television Commercial) that carried the consumer promotion.

Play Video
Play Video
Play Video

social media drive

This was driven largely by video content, influencers, offers, social media challenges and contests competitions

social media drive

This was driven largely by video content, influencers, offers, social media challenges and contests competitions

quickmart on social media platforms

pr

This was a huge opportunity for the brand to generate media coverage and boy….did we get it….?

pr

This was a huge opportunity for the brand to generate media coverage and boy….did we get it….?

+7M

Social media reach

29%

Social media followers growth

$135K

PR Value

+7M

Social media reach

29%

Social media followers growth

$135K

PR Value

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We’d LOVE to hear
from YOU

It could be about anything. Simply click the
button below. We might surprise you.
Talk soon