reason campaign

safal group

reason campaign

safal group

Labour Day staff appreciation

internal communication campaign – strategy | campaign branding | production

2021

Safal Group, the largest building solutions manufacturer in Africa with over 2,000 employees, decided to commemorate Labour Day 2021 in the biggest way in the Group’s history.

We turned the one day calendar event into a month long celebration of our collective as well as individual achievements.

We created a platform where both the organisation and staff can proudly state their REASONS to celebrate.

Labour Day staff appreciation

internal communication campaign – strategy | campaign branding | production

2021

Safal Group, the largest building solutions manufacturer in Africa with over 2,000 employees, decided to commemorate Labour Day 2021 in the biggest way in the Group’s history.

We turned the one day calendar event into a month long celebration of our collective as well as individual achievements.

We created a platform where both the organisation and staff can proudly state their REASONS to celebrate.

campaign identity design

We sought to create an identity and messaging that connected with everyone while leveraging on sparking an emotional tone across the organisation

The biggest emotion we were going for was PRIDE.

campaign identity design

We sought to create an identity and messaging that connected with everyone while leveraging on sparking an emotional tone across the organisation

The biggest emotion we were going for was PRIDE.

employees’ voice

organisation’s voice

leadership’s voice

production

The campaign launched with a “strong – message” animation video from the organisation aimed at setting the right tone for what we ended up calling Employee Appreciation Month

production

The campaign launched with a “strong – message” animation video from the organisation aimed at setting the right tone for what we ended up calling Employee Appreciation Month

Play Video

Through the series of videos from the leadership, heads of departments and staff, circulated internally via Yammer, WhatsApp & Microsoft Streams and externally on LinkedIn, we managed to; –

  • Highligh COLLECTIVE ACHIEVEMENT managed to achieve.
  • Drive the message that SAFAL GROUP IS ONE FAMILY.
  • Recognise exceptional achievers and LONG SERVICE EMPLOYEES.
  • Connect with staff across the organisation in a tone that sparks emotion.

856

Yammer views

920

Microsoft Streams views

3,990

LinkedIn views

Through the series of videos from the leadership, heads of departments and staff, circulated internally via Yammer, WhatsApp & Microsoft Streams and externally on LinkedIn, we managed to; –

  • Highligh COLLECTIVE ACHIEVEMENT managed to achieve.
  • Drive the message that SAFAL GROUP IS ONE FAMILY.
  • Recognise exceptional achievers and LONG SERVICE EMPLOYEES.
  • Connect with staff across the organisation in a tone that sparks emotion.

856

Yammer views

920

Microsoft Streams views

3,990

LinkedIn views

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We’d LOVE to hear
from YOU

It could be about anything. Simply click the
button below. We might surprise you.
Talk soon