social media drive
This was driven largely by video content, influencers, offers, social media challenges anf contests/ competitions
one safal magazine
safal group
one safal magazine
safal group
Definitely not your regular publication…
strategy | campaign branding | production | Digital campaign | media buying & management | PR | EXperiential | ooh
2021
In a deliberate long term strategy to increase employee engagement and unify the Pan – African Safal Group brand, we were tasked to develop a platform that gave all staff across the group a sense of belonging, celebrated achievements and communicated the organization’s developments towards the shared vision.
We also needed to deliver the same magazine as a digital version for maximum reach.
Introducing One Safal Magazine.
Definitely not your regular publication…
strategy | campaign branding | production | Digital campaign | media buying & management | PR | EXperiential | ooh
2021
In a deliberate long term strategy to increase employee engagement and unify the Pan – African Safal Group brand, we were tasked to develop a platform that gave all staff across the group a sense of belonging, celebrated achievements and communicated the organization’s developments towards the shared vision.
We also needed to deliver the same magazine as a digital version for maximum reach.
Introducing One Safal Magazine.
we needed an identity
we needed an identity
The brand we were creating needed to speak to the purpose of the property right off the bat. After several explorations, we finally had a clear direction to build everything around.
The brand we were creating needed to speak to the purpose of the property right off the bat. After several explorations, we finally had a clear direction to build everything around.
covers & landing pages
Each year had a specific theme, the covers needed to deliver this at a glance.
THEMES
2020 – Resilience during a pandemic
2021 – Innovation
covers & landing pages
Each year had a specific theme, the covers needed to deliver this at a glance.
THEMES
2020 – Resilience during a pandemic
2021 – Innovation
animation
Each edition is launched via a promo video that introduces and unpacks the theme.
animation
Each edition is launched via a promo video that introduces and unpacks the theme.
Play Video
Play Video
social media drive
This was driven largely by video content, influencers, offers, social media challenges anf contests/ competitions
Engagement drives
All this work without actual readership would be pointless. We came up with a series of competitions and activities that were pegged to interaction with the magazine (any version).
Engagement drives
All this work without actual readership would be pointless. We came up with a series of competitions and activities that were pegged to interaction with the magazine (any version).
This is an active platform that regularly needs to be updated. Stay tuned for the 2022 edition and beyond.
+800
Active Subscribers
+3,000
Article comments
+6,000
Page views
This is an active platform that regularly needs to be updated. Stay tuned for the 2022 edition and beyond.
+800
Active Subscribers
+3,000
Article comments
+6,000
Page views
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We’d LOVE to hear
from YOU
It could be about anything. Simply click the
button below. We might surprise you.
Talk soon