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fizz-c campaign
cipla
fizz-c campaign
cipla
Introducing Mr. Fizz!
strategy | campaign branding | production
2020
During the height of the pandemic, the CIPLA Sub-Saharan team decided to activate their vitamin c supplement product.
We were tasked to develop an exciting communication strategy around the over-the-counter supplement space to rival already existing, established competitor brands.
Introducing Mr. Fizz!
strategy | campaign branding | production
2020
During the height of the pandemic, the CIPLA Sub-Saharan team decided to activate their vitamin c supplement product.
We were tasked to develop an exciting communication strategy around the over-the-counter supplement space to rival already existing, established competitor brands.
the approach
Based on the fact that we needed to clearly communicate several USPs, we took the direction of developing a character that would act as the voice of the brand and ultimately be the custodian of the message.
We also wanted to lift everyone’s spirit. Just a little.
the approach
Based on the fact that we needed to clearly communicate several USPs, we took the direction of developing a character that would act as the voice of the brand and ultimately be the custodian of the message.
We also wanted to lift everyone’s spirit. Just a little.
character development process
character development process
we had fun…
exploring rough thumbnails to help flesh out the many directions that the design could take
…and finally…
Introducing…
We had fun…
exploring rough thumbnails to help flesh out the many directions that the design could take
…and finally…
Introducing…
bringing mr. Fizz to life
production considerations
bringing mr. Fizz to life
production considerations
storyboard
storyboard
Campaign collateral
Campaign collateral
We’d LOVE to hear
from YOU
It could be about anything. Simply click the
button below. We might surprise you.
Talk soon
We’d LOVE to hear
from YOU
It could be about anything. Simply click the
button below. We might surprise you.
Talk soon