tour de meta campaign
Philips
tour de meta campaign
Philips
A Philips’ heart health & lifestyle change campaign
internal communication campaign – strategy | campaign branding | project execution
2021
Tour de META brought together over 1,000 META region (Middle East, Turkey, Africa & Eindhoven) staffers to contribute sweat capital towards winning Philips equipment for local NGOs in the communities where their operation exist; thereby positively impacting these communities. The challenge culminated in marking the heart health awareness month and underpinned Philips’ commitment to heart & health well-being.
We conceptualized and executed the Tour de META Challenge , which was part of Philips’ Together Forward global challenge.
A Philips’ heart health & lifestyle change campaign
internal communication campaign – strategy | campaign branding | project execution
2021
Tour de META brought together over 1,000 META region (Middle East, Turkey, Africa & Eindhoven) staffers to contribute sweat capital towards winning Philips equipment for local NGOs in the communities where their operation exist; thereby positively impacting these communities.
The challenge culminated in marking the heart health awareness month and underpinned Philips’ commitment to heart & health well-being.
We conceptualized and executed the Tour de META Challenge , which was part of Philips’ Together Forward global challenge.
campaign identity design
We created an identity and messaging that stood out, connected with everyone and sparked adrenaline across the organisation.
campaign identity design
We created an identity and messaging that stood out, connected with everyone and sparked adrenaline across the organisation.
execution
execution
The campaign toured through various notable sights in the META region such as the King Abdulaziz Center for World Culture in Dhahran, Bosphorus Stait in Istanbul and Lekkl Conservation Center in Nigeria
The campaign toured through various notable sights in the META region such as the King Abdulaziz Center for World Culture in Dhahran, Bosphorus Stait in Istanbul and Lekkl Conservation Center in Nigeria
Of the 10,000 kilometers target, we achieved 10,734 kilometers; an incredible display of
teamwork and enthusiastic participation.
10,734
Total number of kilometers achieved out of 10,000
Of the 10,000 kilometers target, we achieved 10,734 kilometers; an incredible display of
teamwork and enthusiastic participation.
10,734
Total number of kilometers achieved out of 10,000
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We’d LOVE to hear
from YOU
It could be about anything. Simply click the
button below. We might surprise you.
Talk soon